It's an ideal example of how publishers can get subscribers and send content directly to them without having to compete with newsfeed algorithms. Advertising Continue reading below To put the usability of the TechCrunch chatbot into perspective, play with Facebook bots from CNN, The Wall Street Journal, and Bloomberg. The results? TechCrunch revealed on the Messenger Blog “Since launch, we have seen tremendous growth in active user sessions. Without sharing too much data, I can say that within a few months I expect it to rival the current monthly session numbers we get from our TechCrunch app. » Conversational commerce with 1-800-Flowers 1800 flower messenger bot 1-800-Flowers is the best known email bot, started at F8 by Mark Zuckerberg himself.
Which Danny Sullivan sent her flowers for using the bot, much to my amusement. And by all reports, it works pretty well. With Forbes hair masking service gushing “I'd rather use the bot than try to order flowers from their website. It's quick and easy without the 30 steps required to complete a purchase. I go on to say, "In its next generation, I expect 1-800-Flowers to ping me on special occasions, automatically send Facebook messages to the recipient, and notify me on Facebook that the flowers have been delivered. The combined digital and physical experience will up the game in the flower delivery industry.” Conversational commerce makes a lot of sense. Chatbots enable natural language searches. Rather than having to navigate through a tree of categories; bots can (with permission) access your name, address, and payment information stored in Messenger, enabling one-click payment.
Another well-known Facebook bot for e-commerce Fify by Fynd wants to help you discover fashion effortlessly. When I put it through its paces, the user experience was pretty poor, and when I asked in exasperation if it was planning on taking over the world, it replied, “I'm not sure, but I'll do my best. better to learn.” Advertising Continue reading below Should you create a Messenger bot? I wish the answer was a simple “Yes!”, but it takes three yeses to three questions: 1. Is your audience on Facebook Messenger? Many companies assume everyone is on Facebook without doing a quick check. Especially if your target audience is millennials or emerging market customers, they are not guaranteed to use Messenger as their primary chat application.