OTT advertising is one exceptional option for this, opening the door for many brands to a new type of advertising they may not have worked with before. In this post, we’re going to discuss everything you need to know about OTT advertising and if it’s right for you. We’ll be starting with the obvious question, of course: What is OTT advertising anyway? So What is OTT Advertising? Since television sets started rolling out into homes, advertisers really only had one way to reach those audiences within that medium: Television commercials, which could cost an arm and a leg from TV providers.
Streaming permanently changed that. While whatsapp database there are still people who watch cable, increasing numbers of viewers are shifting to streaming platforms, even if they’re watching shows in real-time. These streaming platforms aren’t bound by a TV provider’s or network’s prices, restrictions, or available placements when it comes ad space—they have created their own. This, essentially, is OTT advertising. OTT stands for “over-the-top,” which is a reference to streaming platforms going over the heads of standard cable and TV providers. OTT advertising OTT advertising, therefore, is advertising on streaming platforms that fit this definition.
Some of these platforms may include: Streaming boxes like Apple TV, Amazon Fire TV, and Android TV Smart TV (and desktop sites) and apps like Netflix, Hulu, or HBO Go Game consoles, including XBOX and Play Station Internet-enabled smart Blu-Ray players HDMI sticks like Roku or Chromecast Some of these platforms offer advertising systems, which you can use to purchase ad space to promote your brand, products of services. Hulu Ads is often the most prominent example that people are most familiar with, but free versions of YouTube, Sling, and CBS are other great examples of apps that show advertisements to viewers. Why Should I Use OTT Advertising?