The 'yes' then is doing it (yes, I do). This principle can make all the difference, especially in customer journeys . For example: if you want to give away a white paper about 4 types of entrepreneurs, it can be useful to offer a quiz first. Entrepreneurs fill in the questions and for each question they actually say 'yes, I'm doing it'. If you then say at the end: enter your e-mail address to receive the results, there is a good chance that they will say 'yes' again with their behavior. How do you apply consistent behavior in writing a good headline? You can apply that to a headline by packing 2 statements into one headline.
The first statement is about the identity of the potential reader. The second statement is about the blog. For example: Tired of Facebook? Read here which alternatives there are for your business If you suffer from snails, click to read how beer will help you fax number list Furthermore, I would especially apply this principle in your blog. For example, by building in sentences like: 'Apply these 5 steps' (okay), 'Are you ready for step 2' (yes), 'Do you want help following these steps' (yes) and 'fill in your email address' (okay). 4. Authority Authority is about deploying people, agencies and successful organizations to give you authority. Logos for sustainable business, for example, help to claim authority from a target group that is sensitive to it.
Bait and still convince with 7 influencing principles from Cialdini I used Cialdini's authority to direct you to this blog. It is also nice to mention that this is about the 7 principles of influencing, so that you understand why I bring Cialdini in. In other words, it becomes clickbait if you throw names for no reason. And you want to prevent that. But also: Pietje Puk, CEO at Appel: 'Since I started working with Klaasje, my company has grown by 400%' Klaasje, of course you are. And Pietje Puk, who doesn't know him. Very famous. And that's what you want to ask for your customer case.