It is the promise of value or the experience that you deliver to your consumers in each contact with your business. A brand promise Business Email List has to be relevant to the customer and memorable in order to keep you top of mind. It must also be authentic and unique in the market so that it differentiates you from the competition, as well as irresistible Business Email List so that consumers can not say no to you. Likewise, it must be credible since what we want is to build credibility. Although a brand promise is much more than a slogan, many brands include it in their slogan to remind the customer what to expect from it. In short, the brand promise is the set of Business Email List benefits that the customers of a business can expect in each interaction with the company.
It does not matter if it is a value or an experience; the essential thing is that this promise is always fulfilled. Why is it important to keep your Business Email List word as a provider of products or services? When the customer knows the Business Email List brand promise, he already knows what to expect from the company. However, when this is broken, the brand not only loses reputation and credibility, but also a large part of the market. It Business Email List is important to be careful since today, unfulfilled brand promises spread quickly thanks to the Internet.
So, in order not to run the risk of facing irreparable problems, if a brand promises, it is better that it delivers, always! On the other Business Email List hand, when the brand fulfills its promise, it strengthens its image and becomes more and more trustworthy. Even the brand promise can become even more powerful if you establish it as a condition Business Email List Business Email List so that in the event that it is not fulfilled, you offer a reward to the client. Remember Domino's Pizza and their promise that if you don't get your pizza in 30 minutes, it's free? Well, that brand promise, which originated in 1973, led the company to success and, 10 years later, to its internationalization.