Jun 25, 2022
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World Coupon Code (4:38): The 2016 Content Marketing World early bird registration fee will expire on May 31, 2016. As a PNR listener, if you Jewelry Retouching register now using the PNR coupon code, you can get an extra $100 off. UK content marketing spend set to double (6:30 a.m.): UK content marketing spend is expected to rise 179.2% to £349m in 2020, from £125m in 2014, according to a report by Yahoo and Enders Analysis. But a closer look at Jewelry Retouching this article reveals that it's actually focused on the growth of native advertising in the UK. Robert and I are appalled that this confuses the two terms. It also focuses on the traditional metric of advertising reach, not building an audience, Which is much more important. RELATED CONTENT AT HAND: Native advertising is not content marketing Good news: people will read your Jewelry Retouching long stories on their phones (15:58): A new report from the Pew Research Center reveals that people will read longer content on their smartphones. Robert says it proves that readers will engage Jewelry Retouching with the content if it captures their attention and provides them with value. I plan to use this data in my presentations to prove to audiences that content doesn't always have to be "short and nibbleable." Length doesn't matter - content should be differentiated and valuable to its target audience. People will read content longer on phones if it captures their attention and provides value via robert_rose Click To Tweet RELATED CONTENT ON HAND: Content Marketing: What Doesn't Matter If Your WHY Is Lacking Multi-Channel Networks Face Ad Buyer Jewelry Retouching Fatigue (24:49): Some ad buyers are beginning to question whether working with Multi-Channel Networks (MCNs) is worth it. MCNs help advertisers connect with Jewelry Retouching digital creators and influencers and their young fans who avoid TV. But advertisers are now finding that multi-channel networks aren't as scalable as they thought.